This past month, we made significant strides in the fight to secure more media coverage for NULS. The marketing team closely evaluated our English messaging and positioning statements, identified the most impactful news, and then fielded a press release that was well received among crypto journalists.
We drove media attention to NULS’ new Staked Coin Output (SCO) system, which was successfully trialed by Aleph. As a result of our efforts, NULS secured publications like: CoinTelegraph, Decrypt, Crypto Briefing, Yahoo! Finance, The Merkle Hash, TokenPost, and many more!
Now, NULS is preparing for its next major PR push in September that will outline the launch of NULS 2.0 Mainnet, further the SCO narrative, present new participating projects and partners, and offer additional benchmarks for project success.
What we learned:
Behind the scenes, NULS had conversations with many reporters to determine news sentiment and interest. We refined our media approach based on feedback and created meaningful dialogue about what journalist find newsworthy.
To prepare for more Western news, our team is digging into the NULS technology with strong use cases to support platform claims. We are leveraging our ecosystem and identifying potential U.S. partners to help contextualize the potential of NULS 2.0
As always, we are also pursuing speaking ops, promotions, meetups and other avenues to further our reach in the U.S. and abroad. Please feel free to inform the team if you have any suggestions.
Thank you for your continued support!
NULS Core Team