I know the NULS community is eager to see more progress in our marketing efforts targeting the U.S. and other English-speaking countries. For transparency, we’d like to inform you of our ongoing efforts and our strategy moving into August.
Recently, we contracted with a reputable PR and Marketing agency based in San Francisco. The team has deep connections with U.S. media, investors and influencers, and we are actively strategizing with the team for a strong, measured-approach to market.
At the outset, we leveraged our new agency’s network to field a press release about ChainBox. This was our first major push with the agency, and it helped us gauge western familiarity with NULS.
For our first push, we secured a number of publications including: Yahoo! Finance, Crypto Briefing, Crypto Economy, Crypto Ninjas, and several others.
What we learned:
Our goal for our next media push is to secure more coverage and expand our vision to higher tiers. We solicited feedback from the press and uncovered a demand for a holistic description of more of our features and functions.
Consequently, our PR/marketing agency and the rest of our U.S. team are working to refine our marketing materials, update language and add clarity to better explain our value propositions. Behind the scenes, we’ve been working on videos, blogs and other marketing materials to support our expansion.
The team has consulted with major journalists and we are in the process of crafting a release about the advancement of NULS, and our vision for the NULS blockchain ecosystem.
We are actively pursuing speaking ops, promotions, meetups and other avenues to further our reach in the U.S. and abroad. There are exciting times ahead and we look forward to sharing more with you as we continue down this path.
Thank you for your continued support and patience!