I’m sorry for being a bit late to the party so I have to ress 17 days old posts, but I think Zane raised several issues that are of critical importance and I’m a bit surprised this post hasn’t evolved into more discussion on these points. Maybe it was discussed on Telegram.
- THE CHAIN FACTORY – this seems to be THE product of NULS, at least in this phase. And yet, on the website there seems to be only one figure dedicated to it (in “How it works” section), with a text “Users can build blockchains in only 4 steps”.
But when you are trying to present the Chain Factory to someone (eg investors, companies etc), what does this mean exactly? How easy will it be? Is it just picking the modules we need, setting basic parameters and clicking on the big “create blockchain” button? Would it be possible for an individual/company with no actual coding knowledge to make a blockchain in the Factory? And once we get over the technical side of things, what about the economic questions? If I make a blockchain using the chain factory, what are the inter-dependencies with the NULS blockchain, NULS as a token, and how much it actually costs?
--- I would suggest that one- or two-page factsheet/promo sheet should be created to give a well-rounded summary about NULS and the Chain Factory. I’m pretty sure this could be done inhouse/in the community, as long as someone with enough understanding of technical/economic aspects can give as a text to work with.
--- Another idea would be to create a one-pager or a leaflet demonstrating how creating your own chain is planned to look like, including economic considerations, and how all of it is supposed to work. It can’t be too detailed, but if I’m interested in making my own blockchain, I need to understand from this leaflet how I would do it using the Chain Factory, how my blockchain/project would operate within the NULS framework, and why I should use NULS instead of some other solution.
- NULS SATELLITE CHAIN AND CROSS-CHAIN ECOLOGY
As I noted, Reaper posted on the Forums that option B was selected after discussions about NULS, satellite chains and cross chain ecology. This was 21 days ago. I can’t find any section on the website where this was further elaborated on and explained so ppl coming to learn about NULS can understand. This ties to my first point – this is critical information for potential users of NULS chain factory / smart contracts. So explain somewhere in the most practical terms how its all supposed to work in the future.
- OVERALL MANAGEMENT AND MARKETING
It is no secret that I’m a fan of more traditional corporate management, where community involvement is a bonus, and not the core of the system. I see members of the community making a very good effort, but I still don’t get the impressions that this is all done within some clear and well-set marketing framework on the corporate/project level.
The way I see it (thinking about it as I write this is):
--- NULS management (core team), covering main functions such as overall corporate management, tech development and business development
--- As part of business development, there is a person responsible for marketing (for a simpler system, someone from general management could be handling this)
--- There are regions NULS is targeting (eg East-West), and each region has an assigned person responsible. Please note that a single person can have multiple functions. So the Western Manager can manage overall business development, including marketing specifically
--- There is a global NULS marketing strategy, with specific sub-strategies for each region. This strategy sets out (among other things): objectives to be met, target groups, systems to be set-up for marketing activities, plan of activities (with milestones/benchmarking parameters), all the way down to practical guidelines that include key messages, graphical and other formats mandatory to be used when promoting NULS
--- The strategy sets in the overall approach, the systems to be used for marketing and how they work together. This would include the community (and community managers), ambassador program, potential marketing agencies and professionals to be employed.
--- More importantly, it also sets responsibilities and competencies within the system (the project structure) of each actor involved. So the community is still involved, but in a structured way and as part of the overall marketing strategy set on the corporate level.
NULS is meant to be an enterprise solution. So we expect actual companies to use NULS to build their blockchains. Companies like to work with other companies, and with certain type of counterparts (ie formal representatives of those other companies).
My overall point is – while idealism, community approach, decentralization and changing the world are worthy goals, what we are doing here is trying to sell NULS (the product and related services) on a VERY competitive market.
So what we need is a clear, well communicated, and competitive BUSINESS PROPOSITION that NULS is offering to potential users.